[DRAFT] D_D Labs - Season 2
Authors: v1: manny, kempsterrrr, Wikist, luan // v2: wolovim
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Summary
This proposal establishes D_D Labs as a Sub-DAO of Developer DAO. Because this proposal encapsulates much of the core experience and business model of the DAO, no new multisig is proposed and the DAO Stewards will retain governance of this Sub-DAO where appropriate.
Motivation
As discussed in Can we build a better game and DAO Governance Structure Upgrade, the current DAO Structures, both from an operational and a governance perspective, are not serving the majority of members effectively.
The member experience in S1 funneled members towards contributing to the DAO on an operational level, though few members had the time and context and few well-rewarded opportunities existed. This led to a sub-optimal experience, summarised in the image below.
D_D Labs seeks to address this fundamental problem in two ways:
- It presents an updated member experience focused on the overwhelming majority of members who are here to participate casually.
- It provides DAO contributors with more clearly defined responsibilities and rewards.
Scope of Work
On the passing of this proposal, D_D Labs will become an âOperational Layerâ of the DAO, bringing together contributors across the DAO who are responsible for the primary business model and the member experience.
Objective
The primary objective of D_D Labs is to provide a member experience optimised for the âplayers" of our shared game. By that, we mean the vast majority of members who derive value from their membership without directly contributing to the DAOâs operations.
The updated member experience will focus on one persona: the web3 builder, including all types of folks who contribute to building value in web3: devs, designers, product people, marketers, writers, artists, founders, and so on.
This aligns with our mission to âaccelerate the education and impact of a new wave of web3 buildersâ and simplifies the experience for everyone.
This new experience will be anchored to the DAOs updated OKRs for S2:
VIBE | Foster a fun and safe member experience |
LEARN | Provide DAO members with high-quality learning opportunities |
BUILD | Support DAO members to elevate their impact on the world |
GOVERN | Position the DAO structurally and financially for long-term success |
Domains of Operations, Team and OKRs
This proposal is broken into constituent teams: Community, Partnerships, Jobs, Agency, and Operations.
Community
Team
Community Managers (TBD via election), Onboarding Leads (@allWiseee, TBD via @allWiseee), Wellness Lead (Emm)
Description
The Community Team is responsible for ensuring a safe and enjoyable environment for members via live community events and asynchronous interactions. This reimagined community budget emphasises grassroots community events.
Proposed role definitions and budget: [DRAFT] Community Social Budget
OKRs
VIBE | ||
---|---|---|
O1 | Foster a fun and safe Member experience | Owner |
KR | Minimum of one social event per week | CMs |
KR | Monthly Town Hall (final Friday of each calendar month) | CMs |
KR | Host 2 Wellness Sessions per month | Wellness Lead |
KR | Minimum of bi-weekly Onboarding Sessions | Onboarding Leads |
KR | Draft and implement a Code of Conduct | Community Team/Stewards |
LEARN | ||
---|---|---|
O2 | Provide DAO members with high-quality learning opportunities | Owner |
KR | Minimum of one live streaming or study group facilitation per week | CMs |
Partnerships
Team
Partner Leads (@Colin4ward, @Bobbay), Fulfilment Coordinator Lead (@kayprasla), DevRel Team
Description
Partner Leads (PL) engage potential partners, close partner deals, manage accounts, and take briefs on content before appropriate hand-offs.
Fulfilment Coordinators (FC) communicate with partners and DAO members to ensure deliverables have champions, get scheduled, are completed and are marketed.
DevRel Team includes the members producing the deliverables associated with partnerships: blog posts, newsletter issues, DevNTell episodes, podcast episodes, Twitter Spaces, workshops, and so on.
OKRs
VIBE | ||
---|---|---|
O1 | Foster a fun and safe Member experience | Owner |
KR | Produce bi-weekly podcast episodes | DevRel |
LEARN | ||
---|---|---|
O2 | Provide DAO members with high-quality learning opportunities | Owner |
KR | Host a weekly workshop with partners | DevRel |
KR | Publish a weekly educational blog post with partner | DevRel |
KR | Host a weekly DevNTell with partner ad reads | DevRel |
KR | Host two Twitter Spaces with partners per month | DevRel |
BUILD | ||
---|---|---|
O3 | Support DAO members to elevate their impact on the world | Owner |
KR | Publish a weekly newsletter issue highlighting opportunities | DevRel |
GOVERN | ||
---|---|---|
O4 | Position the DAO structurally and financially for long-term success | Owner |
KR | $40,000 in monthly partnerships revenue | Partnerships |
KR | Well-documented partner-facing onboarding documentation | Partnerships |
D_D Jobs
Team
D_D Jobs Lead: @mannyornothing
Description
Priority support for Season partners, generating new revenue streams for D_D Jobs (direct subscriptions, referral fees), Marketing and curating job postings.
Responsibilities:
- Curating the Talent Collective: reviewing/verifying credentials/experience
- Priority hiring support to DAO Season Partners
- Marketing: Twitter (including Spaces), Discord Events
OKRs
LEARN | ||
---|---|---|
O2 | Provide DAO members with high-quality learning opportunities | Owner |
KR | Host at least two Twitter Spaces per month with hiring managers | D_D Jobs |
BUILD | ||
---|---|---|
O3 | Support DAO members to elevate their impact on the world | Owner |
KR | 250 qualified members of Talent Collective | D_D Jobs |
GOVERN | ||
---|---|---|
O4 | Position the DAO structurally and financially for long-term success | Owner |
KR | $20,000 in revenue by end of Season 2 from Job Board | D_D Jobs |
Agency
Team
Agency Admins: @Gordo, @Erik_Knobl, @luan
Description
While D_D Agency provides services to organisations external to the DAO, this proposal includes Agency as the caretaker of Developer DAOâs website and brand assets.
Responsibilities:
- Complete the design and development of the new DAO website
- Create and maintain related brand assets
OKRs
GOVERN | ||
---|---|---|
O4 | Position the DAO structurally and financially for long-term success | Owner |
KR | Deliver and maintain the updated DAO website and related assets | Agency |
Operations
Team
Operations Lead: @kempsterrrr
Description
Coordinate D_D Labs, ensure accounting and legal needs are met for the Foundation itself, including Contributor agreements and agreements for the relationship between the DAO and its Sub-DAOs.
Responsibilities:
- Accounting and bookkeeping: AR/AP, expenses
- Financial reporting: Monthly Balance Sheet and P&L posted to the forum
- Partner Agreements: Ensure contracts are agreed, understood, and in place with all of the DAOs partners
- Contributor Agreements: Ensure agreements are in place with all Contributors paid directly from the Foundationâs Treasury.
- Legal compliance: Liaise with Foundation Supervisor to ensure proposed Governance changes, Sub-DAO activities, and Member activities do not breach the laws related to the Foundation.
- Process improvement: Ensure each contributorâs role and any processes relevant to their work are documented clearly.
OKRs
GOVERN | ||
---|---|---|
O4 | Position the DAO structurally and financially for long-term success | Owner |
KR | Create legal template agreement for Sub-DAOs with their entity for approvocal from Stewards | Operations |
KR | All contributors have signed a contributor agreement with the Foundation | Operations |
KR | All AC/AP Is tracked and finances are reported monthly to the forum | Operations |
KR | 100% of submitted AP/AR processed on time (before the end of each month) | Operations |
KR | All partner/sponsor contracts are prepared and delivered | Operations |
KR | Liaise with Directors and maintain the good standing of the Foundation | Operations |
Budget Request
While the following items are labeled fixed costs, payment is not due if the deliverables are not completed. The intention behind labeling them fixed costs is that these tasks are available for completion regardless of the number of Season partners. If, for example, two out of four possible workshops are completed in a given month, then half of the workshop total is due that month.
Given that partnership and other deliverables were undertaken in good faith from the inception of Season 2, proposal-relevant work completed as of Feb 1 (Season 2 start date) may be billed upon this proposalâs passing.
Monthly Fixed Costs | USD | CODE | |
---|---|---|---|
Fulfilment Coordination | Ongoing onboarding/process improvement | $2,000 | 600 |
Blog | Ongoing editing of the blog | $500 | 150 |
Twitter Spaces | 2 per month | $500 | 150 |
Newsletter | 4 per month | $1,000 | 300 |
Podcasts | 2 per month | $1,000 | 300 |
Workshops | 4 per month | $1,000 | 300 |
DevNTell | 4 per month | $1,000 | 300 |
Jobs | Ongoing management of D_D Jobs | $2,000 | 600 |
Community | Community Mgmt, Onboarding, Wellness | $6,400 | 1,920 |
Agency | Deploy/maintain DAO website and assets | $1,000 | 300 |
Ops | Ongoing monthly | $5,000 | 1,500 |
Total Monthly | $21,400 | 6,420 |
The DAOâs partnership model rewards some roles based on the number of partners weâre engaged with, given that their workload increases with each additional partner. A standard partnership agreement (known as the âFrenâ package) is $10k USD/mo.
Variable Costs (per Partner per Month) | CODE (per partner) | ||
---|---|---|---|
Partner Lead (PL) | 10.00% | 300 | |
Fulfilment Coordinator (FC) | 10.00% | 300 | |
Partner Blog Bounties | 5.50% | 165 |
Given these figures, this budget is operating at a profit with three partners. (Break-even point at ~2.87 partners.) Note that this is not D_Dâs complete financial picture. Not included here is any additional costs requested via other budgets or other potential revenue streams, including from D_D Jobs.
Legal Status
For Season 2, D_D Labs is expected to operate within The Developer DAO Foundation. Given that the activities in this budget are core to the DAOâs operations, Labs will operate without its own multisig, and the DAO Stewards will maintain final governance authority.
Drawbacks
- Delegating these responsibilities to specific groups may restrict the number of folks who can contribute to help build the DAOâs member experience compared to a bounty or task-based system.
- There is no explicit model or process for introducing new contributors to Labs roles. This will be left to the discretion of each team.
- There are good questions to be asked about which initiatives ultimately belong within D_D Labs, and if this type of grouping is superior to individual budgets or any other paradigm. This concept is experimental and should be rigorously evaluated before it continues into Season 3.