Authors: Erik_Knobl
Supporting Budget Steward: kempsterrrr
Summary
Design and Product guild budget application for Season 1. It defines the high-level goals of the guild, our plans to deliver, the core team and the proposed budget.
The proposed budget is 28,400 $CODE, 300 USD (for Figma subscription) to be distributed over four months, and the hiring of a person for the role of Design and Product Lead.
Mission and Goals
Design and Product Guild supports the mission of Developer DAO of educating newcomers to web3, and building open source projects. Therefore, the guild will attempt to achieve the following goals:
- Provide onboarding and recruitment for product builders willing to contribute to the DAO.
- Educate members in the different areas of Design and Product.
- Help contributors build web3 projects and public goods, by providing support, information and mentorships.
Scope of work:
Design and Product Guild will work to have a foundational base that will enable future success, with the following initiatives being supported:
- Design Database. Build a list of willing contributors for the Guild, recording contributions to projects, guild initiatives and the DAO overall.
- Merch Workstream. Help streamline the process for any official merch of the D_D, and deliver a S1 line, and improve the Style Guide.
- NFTs Workstream. Draft an initial pipeline of official NFT projects for the D_D.
- Product Workstream. Draft a plan for continual iteration in official D_D Products (website and derivatives), including the upgrades to the Design System.
- Consulting Workstream. Draft a plan to initiate a consulting pipeline that would allow D_D to offer Product services.
- Design Bounties. Define strategic bounties for tasks that can be completed by an individual person.
- Recruitment Efforts. Scout for talented individuals with an interest in joining the mission of D_D in the Design Guild, and create a process in coordination with Community Guild that will allow them to be part of the guild.
- Design and Product Advocacy. Create channels to support the individual work of the members of the Guild, increase their exposure, and increase their reach.
The following are the actions proposed to support these initiatives:
Define Core Team
A core guild team is required for managing all of the process, infrastructure, strategy, and supporting all the educational and building efforts. At least 3 members are needed to have an operating multig Safe. The current members who have volunteered to be in charge of it are:
- Erik_Knobl#0082
- jazza.eth#0178
- Julo#0108
Define Core Tasks
Any member can volunteer for any of the following tasks, and if there are multiple volunteers, the Guild will vote to define one. The amounts are based on an hourly rate of 15 $CODE, as suggested in the $CODE Rewards proposal, and an average of 20 weekly/4 daily hours.
15 $CODE * 80 monthly hours * 4 months = 4,800 $CODE / Season
| Role / Candidates | Tasks to perform | $CODE/Season |
|---|---|---|
| Design and Product Guild Lead / Erik_Knobl | (description and rewards of the role below) | |
| Guild Treasurer / (Open position) | Ensure budgets and payments are distributed and registered at a regular cadence | 2,400 (40 monthly hours) |
| Talent Coordinator / (Open position) | Welcoming and onboarding new guild contributors. Documentation of meetings. | 2,400 (40 monthly hours) |
| Product Management / Canna (She/They) | Onboard new members interested in Product. Audit DAO projects and their Product needs, and Suggest improvements to the workflow of teams. | 4,800 (80 monthly hours) |
Define Bounty Program
Individual strategic tasks for the Guild with a defined reward. Any member of the Guild can volunteer to do a Bounty at any time. The task must be delivered before the end of the Season, and should be reviewed and approved by any member of the Core Team for the rewards to be released.
| Bounty | Description | Reward |
|---|---|---|
| Design Database | Build a list of willing contributors for the Guild, recording contributions to projects, guild initiatives and the DAO overall. | 600 $CODE (20 hours) |
| Design System Upgrade | Propose an upgrade for the Design System | 600 $CODE (20 hours) |
| Style Guide Upgrade | Propose an upgrade for the Design System | 600 $CODE (20 hours) |
| Design Assets for other Guilds | Design single tasks required by another Guild. These can range from Pitch Decks and Reels, to single POAPs and Social Media posts. | 60 to 600 $CODE (2-20 hours) |
Recruiting Talent
The Guild plans to scout and search for ten talented Design and Product Builders interested in being part of the DAO, and will provide them $CODE to support their membership. This effort will require 4000 $CODE, and will be done in coordination with the Community Guild.
Subscribe to Figma
Paying a monthly subscription to Figma for 5 designers is a prime need to be able to work asynchronously. The cost for 5 editors for 4 months is US$300.
Hire a Design and Product Guild Lead
Accountable for DAO branding, merch and DAO NFTs, support of revenue generating initiatives.
Tasks to deliver for Season 1:
- Lead Guild to create and accomplish the guild’s goals. Ensure it is working towards the Mission, Values, and Goals of the DAO as a whole.
- Responsible for monitoring & reporting on Guild progress, with the formation of Objectives & Key Results along with monitoring Key Performance Indicators.
- Responsible for Guild budget formation and following.
- Lead the intra-DAO collaboration with other working groups and guilds.
- Scout 10 Product Designers interested in joining the DAO and propose their incorporation into the Guild.
- Deliver plans for the creation of a Consulting Workstream for the DAO, in coordination with MBD Guild.
- Coordinate with existing NFT projects to define a roadmap, and analyze the possibility of defining a revenue generating project for the DAO.
- Coordinate with existing Merch projects to define a roadmap, and analyze the possibility of defining a revenue generating project for the DAO.
- Monitor the assignment of bounties, and maintain a registry of each process.
KPIs for the role:
- Propose 10 possible designers to be recruited for the Guild, and complete the onboarding process for those accepted by the Guild, helping them to complete a minimum viable task.
- 50% completion rate of bounties started by members of the Guild.
- Merch Workstream has defined a roadmap, operational rules, and goals.
- NFTs Workstream has defined a roadmap, operational rules, and goals.
- Consulting Workstream has defined a roadmap, operational rules, and goals.
Temporality and Rewards:
- $5,000 monthly dollars, for one season, plus 4,800 $CODE for one season depending on achievement of the KPIs (20% of the total for each KPI achieved), to be deliver at the end of the season.
Success Metrics and KPIs
- Build a database of designers, recording contributions to the DAO, that will allow the guild to measure future success.
- 80% of Bounties have been claimed.
- 5 recruited designers have completed a Minimum Viable Task for the Guild.
- 2 members of the Guild have participated in a DAO effort to share the accomplishments of the members (Twitter Spaces, Twitter, DevNTell, Blog, etc)
Financial implications
This is the detailed list of all $CODE requirements for the goals of the Guild:
| Concept | S1 $CODE |
|---|---|
| Tasks | 14,400 |
| Bounties | 10,000 |
| Recruiting | 4,000 |
| TOTAL: | 28,400 |
VOTE
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