Draft 1 of this proposal archived and superseded by Draft 2
Budget Proposal: Developer DAO Blog [Draft 1]
Authors: K.#1570
Summary
This proposal seeks to compensate the blog editors and writers to ensure the continued success and growth of the Developer DAO blog.
Motivation
The Developer DAO blog is a Hashnode team publication with dozens of published articles written by DAO members. In 2022 the blog had an average of 4000 unique visitors per month. The blog has three goals:
- Telling the story of the DAO and its members.
- Educating people about Web3.
- Allowing members to get writing experience.
Currently, the blog doesn’t have direct obligations to sponsors, but some of them want to post guest articles to our blog. The sponsors themselves usually write these guest articles; the blog editors take care of quality assurance and scheduling.
The blog is publicly available, and every article is shared on Twitter by @Developer_DAO, making it an asset for promoting D_D to potential new members. The blog also features D_D announcements and guides for members to navigate the DAO.
Mission, Values, and Goals Alignment
The blog lets members tell their Web3 and D_D stories and is a window into D_D for members and the outside alike. Members make friends, get jobs, and learn new things about Web3, and the blog makes this public, so even people who aren’t on Discord (or aren’t even D_D members) see what’s happening. The blog can motivate new members to join D_D and help improve the public image of Web3 in general.
The mission of D_D is to accelerate the education and impact of a new wave of Web3 builders. The blog accomplishes this by allowing members to promote their own educational content and teach readers about Web3-related concepts, ideas, and technology.
And finally, it’s a way for members who want to start blogging to get their first articles out without creating their own publication and the help of the blog team.
Brand Usage
The blog is published by and for D_D under the Developer DAO Hashnode team publication.
Scope of Work
A team of D_D members maintains the blog. Most active members write or edit multiple articles a week. Members can review the scope and format of the blog on Hashnode: https://blog.developerdao.com/.
Financial Implications
Currently, the leading work on the blog is reviewing and editing articles. Then there are some more minor administrative tasks like article scheduling and discussions with writers about topics and deadlines.
The workload is four articles a week, but this rate will probably increase with this proposal passing. The current editorial schedule is laid out for ten articles per week.
Writers
??? $CODE for a short <1000 word article
??? $CODE for a medium 1000 - 2000 word article
??? $CODE for a long >2000 word article
Editors
Editing and reviewing an article can take 0.5 hours on average, depending on the length of the article and the writer’s skill. For example, a 500-word article written by a skilled writer might only take 10 minutes to edit, while a 2000-word article by a beginner might take hours.
The editors do quality assurance. If at least one of them deems an article appropriate for the blog, they can edit and publish it. This means some pieces have to be reviewed by multiple editors if they didn’t pass QA with the first editor.
The editors also do administrative work, like scheduling articles and helping the writers. This can mean giving them feedback to their writing endeavors and getting Hashnode set up to submit content.
Team
Right now, the team consists of the following active members:
- K.#1570 project lead/captain
- Colin4ward#6586 editor, QA
- wolovim#8537 editor, QA
Success Metrics & KPIs
For the goal of being a window for the public into the DAO, the success metric could be more readers. (Currently ~2900 unique visitors in May)
For the goal of giving DAO members a platform to tell their stories and educate people, the success metric could be more writers. (Currently 25)
Next Steps
There will not be any radical changes to the publishing team’s process should this proposal get funded; however, we believe that this proposal is essential to ensuring the retention of the current team and recruiting new writers to keep pace with the growth of D_D.