Authors: @wolovim (acting as facilitator, input from a range of S1 contributors)
Summary
This is a Season 2 iteration on the MBD Guild’s S1 budget: [FINAL] MBD S1 Budget Application.
Motivation
There was a lot to celebrate in Season 1, but we also dropped the ball in some important ways by not appropriately recognizing all of the efforts that got us across the finish line. The proposal seeks above all to more fairly reward those delivering value to our partners and coordinating those efforts.
Mission, values and goals alignment
Partnerships are the primary business model of Developer DAO. Revenue is used to reward DAO members for creating value for those partners and to fund essential non-revenue generating roles within the DAO, both enabling D_D to execute on its mission.
Brand usage
Partners typically enter an arrangement with Developer DAO on a Season-basis. Digital assets throughout the DAO will include the partner’s brand as an official Season 2 Partner of Developer DAO.
Scope of work
For each partner tier, a list of deliverables are agreed to. This proposal is scoped to defining those deliverables, how individuals are chosen to complete that work, and what the rewards include for Season 2.
Financial implications
Like Season 1, partner packages for Season 2 include two tiers, fren
and whale
, at $10k and $20k monthly respectively. Season 2 deliverables, organized by DAO member role:
Role | Deliverable Description | Frequency | S2 Budget Proposal (USDC) |
---|---|---|---|
Partner Lead (PL) | Engage partners, close partner deal, management of account, take briefs on content, appropriate hand-offs | Monthly, ongoing | 7.5% of partner fee |
Fulfillment Coordinator (FC) | Communication with partners and DAO members to ensure deliverables have champions, get scheduled, are completed, and are marketed | Monthly, ongoing | 7.5% of partner fee |
D_D Jobs Team | Priority support for candidate introductions, promotion in social and newsletter, maintain job postings | Monthly, ongoing | 3.5% of partner fee |
Newsletter Team | Coordination and execution of crafting ad copy, banner images, job placements | 1 issue per week | $100 per issue |
Twitter Space Host | Liaise with partner for planning Twitter Space, prepare for and host the event | Fren: 1 per season Whale: 2 per season |
5 hrs, $250 per event |
Workshop Facilitator | Liaise with partner for planning workshop, prepare for and host the event | Fren/Whale: 1 per season | 5 hrs, $250 per event |
Podcast Host | Liaise with partner and participants for planning episode, prepare for and host the event, post-production editing and marketing | Fren: 1 per season Whale: 2 per season |
10 hrs, $500 per episode |
Writer - Sponsored Content | Research and write an educational blog based on a brief provided by partner/FC/PL | Fren: 1 per season Whale: 2 per season |
8 hrs, $400 per article |
Editor - Sponsored Content | Coordination with writer, editing, QA with partner/FC, publish and hand off to social media team | Fren: 1 per season Whale: 2 per season |
3 hrs, $150 per article |
Design Bounties | Creation of design assets for use in marketing any partner deliverables | Fren: up to 5 assets Whale: up to 7 assets |
$50 per asset |
The same hourly calculations will be used to include the standard hourly CODE token reward, recognizing those value-adding members with governance weight.
Those performing these roles in Season 2 are asked to help document them along the way. Naturally, we haven’t figured every detail out yet and are iterating as we learn.
Team
At the top of the funnel, @Colin4ward and @Bobbay have continued the work of Partner Leads and guiding interested contributors.
In general, those who performed deliverable roles in Season 1 are expected to have an opportunity to take those on again if interested, but for simplicity’s sake, this proposal nominates @kayprasla as the lead Fulfillment Coordinator (FC) – a role she defined and played deftly in Season 1.
In that role, @kayprasla may take on the FC role for a given partner or delegate it to another DAO member. Fulfillment Coordinators are empowered to select deliverable champions and coordinate the work as they see fit. In general, one Fulfillment Coordinator is expected to manage one partner’s deliverables.
Success Metrics & KPIs
-
N
partners onboarded for Season 2 - Successful and timely completion of all deliverables for each partner
Next Steps
- Evaluation of success metrics/KPIs
- Understand how this fits into parent org (e.g., D_D Labs), and adjust if required